Phenom's Core Classics line was developed to showcase the newly designed identity I created for them. 
The collection contains pieces with classic shells and oversized graphics, boldly exclaiming variations of the new identity system. Echoing trends in streetwear of large placements and quality materials, the Core Classics was an accomplishment for us, cutting through the noise of busy graphics to create a subtly loud line that we could all be proud of.
Rolls: Art Direction, Design
Phenom's Core Classics line was developed to showcase the newly designed identity. 
The collection contains pieces with classic shells and oversized graphics, boldly exclaiming variations of the new identity system.
Models:
Allessandro Del Castillo
Mark David
Max Weber
Photographed by David McCauley

PHENOM GLOBAL 2013
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