The Don't Trip Series, designed for Chocolate Skateboards
This series was designed with optical illusions and wise words—sometimes that which is most hidden is the most valuable.
Drawing from internet-based illusions as well as found and sourced imagery, the Don't Trip Series is a step out of the norm, and a leap into the strange. The extremely stretched words might confuse the viewer at first, but upon further investigation serves as an interesting user experience attribute. When tilted length ways and viewed from the tail, the words appear as if they were never stretched.
Utilizing both standard ink coverage as well as colored veneer pop-through, this series captured the curiosity of our audience and I believe continues to push the envelope of aesthetics in skateboarding.
Rolls: Board Design, Apparel Design, Product Photography.
Inspired by optical illusions and words of wisdom.
CHOCOLATE SKATEBOARDS 2017